Just Write Communications
  • Home
  • Contact Us
  • News
  • Clients
  • Testimonials
  • Writing Tips
  • Weekly Chuckle
  • Meals We Steal
  • Bad Golf

Gum that Keeps on Chewing

4/27/2014

0 Comments

 
So many products disappoint us.  You see advertisements, you expect a magical ride in a new car, then you find it doesn’t accelerate the way you’d like, the gas mileage doesn’t live up to its sticker and the seat gives you a pain in your hamstring if you’re in it for more than an hour.

We are so relentlessly assaulted by ads in so many ways that very few people in our information-soaked world probably even think about it.  We look at things on TV, the Internet or in magazines and see they are shiny and new.  Humans morph into cartoon figures, then leap through the air as if on wings, and we never think twice about it.

We watch, and these created scenes and images get absorbed by our senses.  On some primordial level, it activates our desire:  We want the object.  We feel it.  It will do good things.

Not really though.  That’s why we consistently get disappointed. Our expectations are too high.  Based on the advertising world’s perspective, the products we buy will never live up to the standard set by the projected image.  We should plan on being unhappy repeatedly or at least cynical and sarcastic.  That would help each of us accept our daily reality of the broken dishwasher, our need to replace the air conditioner or paying for a broken lawnmower after it fell apart.

It’s astonishing when we run across something that gains our complete endorsement.  But those products and services are out there.

Here’s one:  “5 Rain Gum.”  I chew gum to help with digestion and to try and keep from cramming sweets down my throat during the afternoon at work.   For this, I don’t need much to keep me happy.

But, at the same time, after trying multiple gums and finding them lacking, I settled on Rain.  The problems with other gums are probably ones you’ve encountered:

·         After 10 minutes (or perhaps 30), the taste is gone.  You chew and chew and wonder why you are chewing because it lost flavor.

·         Once you work the gum into its soft consistently, very quickly it hardens.   You have to chew with so much power in your jaw that it feels like your teeth jackhammer the gum to keep it pliant.

·         Texture quickly becomes lost.  It may sound weird, but each gum does have a specific texture.  Many lose it soon after you pop it in your mouth.

5 Rain might or might not have set out to resolve these problems.  Because I don’t work for the company and don’t know anybody who does, I can’t answer that question.

What I can tell you is that 5 Rain jacks the ball out of the park when it comes to maintaining taste, pliability and long-term texture.  It’s astounding.  The greatest thing is it continues to keep me happy years after I’ve begun chewing it.

In fact, my family now steals the gum from me.  We buy a big box at Costco.  It must hold 10 packs.  I take one.  By the time I go back for my second pack, there is only one left.  Where’d they all go?   Hmmmm, with three other people still home in our house, each of them must have taken at least two.

Maybe they are squirreling theirs away.  Maybe I should squirrel mine away.

They better keep making this product forever (http://www.wrigley.com/global/brands/5-gum.aspx).  Otherwise I’ll have to pretend like the end of the world is coming and hoard it for future generations.  And even 5 Rain couldn’t sustain its freshness then.

0 Comments



Leave a Reply.

    Archives

    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013

    Categories

    All

Powered by Create your own unique website with customizable templates.