Just Write Communications
  • Home
  • Contact Us
  • News
  • Clients
  • Testimonials
  • Writing Tips
  • Weekly Chuckle
  • Meals We Steal
  • Bad Golf

Loving a Couch

5/22/2016

0 Comments

 
Picture
​I love our new couch. I didn’t hate our previous one. But this new one, “Mmmmmmmmmm, it’s after my heart.”
 
Funny how we love objects/people in different ways. Many would argue with me that you can’t “love” a couch, because it doesn’t have the emotions to love you back. True. But that doesn’t eliminate your feelings toward it.
 
How many times in your life have you extended love to someone only to have it rebuffed? Were those people loving you? No. So a couch not loving you back can fit into that category.
 
Love encompasses that dispassion or non-caring attitude. Every love relationship has conflicting emotions at times as we go through stages. With a couch, you know you’re not getting anything back in terms of an emotional commitment. It will continue to do its job, regardless.

That’s one of the reasons I love ours so much. It’s consistent. It pleases me. I can count on it. It relaxes me, and allows me to settle in physically. Those are phenomenal qualities for an inanimate object.
 
Our couch stands out because it goes the extra mile. We bought this one so that the two end sections have the lever to raise and lower your legs, so you get a full extension while watching TV. You sink back, get it adjusted just right, then soon it’s nap time.
 
Previously, you had to lie on our old couch (which clearly didn’t love me with the same degree of intensity) and turn your head to watch a ballgame or movie. There is nothing wrong with this, but it did mean you weren’t fully comfortable because you had to bend your neck to watch the screen. Oh, the inconvenience, the lack of love for my comfort zone! Sometimes my neck would even get stiff and I’d have to roll over, put a pillow on my head and fall asleep facing the back of the couch while listening to the announcer drone on mindlessly.
 
The new couch met this need for frontal engagement. Somehow it knew that I wanted to kick back while fully facing the TV, stretch out, flip the shoes on the floor and adjust the tilt level perfectly. It read my mind.
 
Still, you can’t get everything from a couch. This new one doesn’t get up and bring me a beer or some chips and salsa. It doesn’t empty the garbage for me, clean the bathrooms or mow the grass.
 
You’ll never find a couch that gives you a hug (though sinking into soft cushions sure feels good, too), listens to your complaint and offers you words of solace or gives you that kiss of encouragement. It doesn’t come in first place. My wife, kids, extended family and friends rank ahead of the comfy couch, but it’s still worth a deep and abiding love from me to it.
 
Companies need to figure out how to market the loving couch. Most furniture companies already employ tactics that show our human expressions stroking the leather or fondling the cushions that show how much we really care. They could take it further though.


Add testimonials where humans discuss deep feelings for their perfect couch. “I LOVE my couch.” “It’s the greatest thing that’s ever happened to me.” “I can’t spend enough time with our couch.” “If our couch ever left us, I’d go into a deep depression.” “I’m not going anywhere without our couch.”


Sounds an awful lot like love, doesn’t it?  

0 Comments



Leave a Reply.

    Archives

    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013

    Categories

    All

Powered by Create your own unique website with customizable templates.