If you are a subject matter expert, developing your writing skills will help leverage your expertise to create greater visibility. That can build your career, grow your business and enhance the bottom line.
If you have a high level technical background, it’s easy to get lackadaisical and just expect people to know that you have all that knowledge. But, having the knowledge isn’t enough. It must be shared. Otherwise, you live in a vacuum.
Think about it: Freddie Frabnats is a genius nuclear engineer and someone comes up to you with an idea of Freddie’s, and asks, “Hey, have you heard what Freddie’s trying to do?” Your answer will likely be “no,” because Freddie hasn’t communicated it.
So it’s tremendously important for subject matter experts to explain their ideas to others. If you can’t write clearly about what you do, take writing lessons. Hire a writer to help you – s/he will listen to what you have to say, then capture the key points so others can understand the concept.
If you don’t write about what you do, others will never know what great technology, idea or invention you developed. Write about it. Your next speaking engagement is waiting.
If you have a high level technical background, it’s easy to get lackadaisical and just expect people to know that you have all that knowledge. But, having the knowledge isn’t enough. It must be shared. Otherwise, you live in a vacuum.
Think about it: Freddie Frabnats is a genius nuclear engineer and someone comes up to you with an idea of Freddie’s, and asks, “Hey, have you heard what Freddie’s trying to do?” Your answer will likely be “no,” because Freddie hasn’t communicated it.
So it’s tremendously important for subject matter experts to explain their ideas to others. If you can’t write clearly about what you do, take writing lessons. Hire a writer to help you – s/he will listen to what you have to say, then capture the key points so others can understand the concept.
If you don’t write about what you do, others will never know what great technology, idea or invention you developed. Write about it. Your next speaking engagement is waiting.
