Though it may sound ultra simple, polishing your writing is one of the most important parts of the process. And it’s not hard, but it does take a commitment, and it pays off with your readership.
When you rub the desk or floor polish into the wood, and buff it out, the goal is to make is shine. The same thing applies to all your writing, business or otherwise.
Giving your words, sentences and messages that extra effort gives your communications more oomph. In a world with thousands of stimuli seeking your attention daily, an extra glow helps your blog, column, message to employees, press release, earnings announcement or any other business (or personal) communication stand out. That’s what you want.
Take extra time. Give what you wrote a second read with an eye towards changing a few words, making a sentence more active or special. Practice by setting aside 15 minutes to write for the fun of it, or to go back over things you’ve written in the past and see how you could make those communications more interesting.
Rewrite, edit, slash, insert, bury, cut, substitute, add. Pick one of those words and stick it into your head, and look at your most recent communication, then polish so it shines a little brighter.
When you rub the desk or floor polish into the wood, and buff it out, the goal is to make is shine. The same thing applies to all your writing, business or otherwise.
Giving your words, sentences and messages that extra effort gives your communications more oomph. In a world with thousands of stimuli seeking your attention daily, an extra glow helps your blog, column, message to employees, press release, earnings announcement or any other business (or personal) communication stand out. That’s what you want.
Take extra time. Give what you wrote a second read with an eye towards changing a few words, making a sentence more active or special. Practice by setting aside 15 minutes to write for the fun of it, or to go back over things you’ve written in the past and see how you could make those communications more interesting.
Rewrite, edit, slash, insert, bury, cut, substitute, add. Pick one of those words and stick it into your head, and look at your most recent communication, then polish so it shines a little brighter.
