If you don’t have something important, interesting, useful or funny to say, you shouldn’t say it. Particularly in today’s overly-busy business environment, people won’t pay attention. They ignore communications or turn off to your message.
Over and over, communicators hear the importance of publishing quality content on their Web sites: What you say has to be relevant. That’s easy to spout. The harder part is finding content that your employees, customers and leadership team find worthwhile.
Ask yourself this question: Why do people go to your Web site? To get customers, future employees and current ones coming back to your Web site consistently, you have to offer them a reason to visit. Most Web sites remain static. They don’t change. When you’ve gone to one once, you’ve seen what you need to see.
So, if you are looking for return visits and have people think about your business differently, give them regular updates. Add your Twitter feed to the site. Put your blog on your front page (just like the old newspaper). In fact, don’t just put the blog icon on the landing page, but instead let visitors land right on the blog. That will give them something new to read immediately. Add Instagram and Pinterest if you use those social media tools.
This gives your company a different look and feel, one that indicates to the outside world (and employees) that you are up-to-date, staying on top of trends and looking towards the future. These are also the tools that can help you find content to keep your site fresh. Don’t copy, but do dig into what’s out there. Then take a trend or insight that applies to your company or industry.
Make it personal. Give it the flavor of your company. If you do this consistently, you’ll build a stronger following, enhance your brand, add new customers and give your current ones more reasons to continue coming back. Quality, relevant content puts you in a position to be a thought leader in your industry. Do your research, then find your company’s angle, and the demand for your products and/or services will grow.
Over and over, communicators hear the importance of publishing quality content on their Web sites: What you say has to be relevant. That’s easy to spout. The harder part is finding content that your employees, customers and leadership team find worthwhile.
Ask yourself this question: Why do people go to your Web site? To get customers, future employees and current ones coming back to your Web site consistently, you have to offer them a reason to visit. Most Web sites remain static. They don’t change. When you’ve gone to one once, you’ve seen what you need to see.
So, if you are looking for return visits and have people think about your business differently, give them regular updates. Add your Twitter feed to the site. Put your blog on your front page (just like the old newspaper). In fact, don’t just put the blog icon on the landing page, but instead let visitors land right on the blog. That will give them something new to read immediately. Add Instagram and Pinterest if you use those social media tools.
This gives your company a different look and feel, one that indicates to the outside world (and employees) that you are up-to-date, staying on top of trends and looking towards the future. These are also the tools that can help you find content to keep your site fresh. Don’t copy, but do dig into what’s out there. Then take a trend or insight that applies to your company or industry.
Make it personal. Give it the flavor of your company. If you do this consistently, you’ll build a stronger following, enhance your brand, add new customers and give your current ones more reasons to continue coming back. Quality, relevant content puts you in a position to be a thought leader in your industry. Do your research, then find your company’s angle, and the demand for your products and/or services will grow.