Consider when you eat: If you stuff your mouth with something that takes forever to chew, you won’t be able to swallow. You’ll work your jaw vigorously, pretending to your companion you’ll be done in just a sec, when in reality your eyes bulge out as you masticate with no end in sight.
That’s kind of what happens when you put together a dense set of words or several long-winded paragraphs. The reader’s eyes glaze over. You lose them before you can introduce your main thought.
Like smart eating habits, break your sentences into smaller bite-sized pieces that the reader can consume. Do this, and you feed your audience. You nourish them. They want to come back for more because there is an actual payoff – what is written makes sense to them and they understand the point(s).
Readers overwhelmed by complicated, long-winded sentences and language are left perpetually hungry. When they are puzzled, they don’t want to go on, so even if they work through an early part of a dense communication, they really aren’t following you. It swirls around their mouth and they never swallow and ask for seconds or dessert.
Don’t leave the reader hungry. Break your thoughts and sentence into bite-sized, consumable chunks.
That’s kind of what happens when you put together a dense set of words or several long-winded paragraphs. The reader’s eyes glaze over. You lose them before you can introduce your main thought.
Like smart eating habits, break your sentences into smaller bite-sized pieces that the reader can consume. Do this, and you feed your audience. You nourish them. They want to come back for more because there is an actual payoff – what is written makes sense to them and they understand the point(s).
Readers overwhelmed by complicated, long-winded sentences and language are left perpetually hungry. When they are puzzled, they don’t want to go on, so even if they work through an early part of a dense communication, they really aren’t following you. It swirls around their mouth and they never swallow and ask for seconds or dessert.
Don’t leave the reader hungry. Break your thoughts and sentence into bite-sized, consumable chunks.