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Three Unique Phrases

5/9/2015

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Over ten years ago, a local reporter covered the company that I worked for, and he also wrote a column in the newspaper.  One week, there was a phrase he used in his column that stuck with me, and I commented on it to him next time we met about how impactful it was.  He replied with something like, “When I wrote that, I knew it was something that was going to stand out.”

His remark to this day makes me think about how important it is to have a few phrases that stand out when you write.  If you think about what readers take away from your story afterwards, it is usually a feeling or sense of what you described and detailed.  They may remember the tone or that they laughed at what you had to say.

But rarely will they come up to you and recite a sentence from memory.   Still, you should work hard when you put together a report, notes, a memo or anything else you write for an audience in your business life so that a few phrases jump out at the reader.  They should be “head nodders.”  By that, I mean you get the readers nodding their heads at what you wrote.  It’s a phrase, statement or description that jumps out at them.

Spend a little extra time to find a few phrases to make your writing special.  You’ll grow your readership, and find they may voice appreciation for something you eloquently described.

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