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What Concerns You?

3/21/2015

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Here’s a novel idea:  Find out what concerns your employees and customers.  Ask them questions, dig into their answers and follow up.  Take notes.

In a business environment, knowing what your employees and customers are thinking is critical to your future viability.  Asking questions, writing down the answers and tabulating the key areas of concern help you focus on what’s important.

Companies not doing this type of research and writing lose in the long run.  By not doing it, you don’t know what is really going on in the minds of those most important to a company’s direction and growth.

Even firms that do this type of research may not do it often enough or communicate the results to drive the key points through the organization.  That takes a few core messages, repetition and senior leadership standing behind them in a coordinated and consistent fashion.  Use multiple forums. Stick to the issues of concern.

When you ask questions, you may not always find out your concerns are the concerns of others.  That’s a good thing, because as a business leader, getting this information gives you the jumping off point to communicate and make better connections.  So start walking around.  Grab someone and ask, “What are you concerned about?”  You might be surprised by the answer, learn something new and figure out a way to better build your business.

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