“Sometimes stuff is free for a reason.” I had someone say that to me a few weeks back. It’s a cliché, but probably a cliché because it resonates. I hadn’t thought of the phrase much before I heard the words uttered. It came out of the mouth of a guy I was refereeing a set of basketball games with. A power drink mix I’d gotten for free tasted like crap. Left you gagging when you downed it. That bad. Over the course of several weeks, I’d dutifully mixed the concoction and brought a bottle to games where I refereed basketball. During game breaks, halftime, between games, I’d knock back a few gulps. The first batch, if memory serves correctly, was chocolate. That’s right, a chocolate sports hydration drink. Not so sure that is a good idea, but I was willing to have a go. Chugging down that first mixture, my eyeballs enlarged and my throat swelled. Whew. As the overwhelming mixture percolated down my throat (barely), it felt like it should rise right back up and eject out of my mouth. Somehow, I kept it down. Picture this: an overly salty slimy chocolate taste. Not something you want to try for fun, but okay, if it’s supposed to be good for my body to reclaim nutrients while working out, I’ll try another flavor. Next up was lemon lime. This was no better, perhaps worse, because the lemon lime taste didn’t come through. Instead, it was like guzzling ocean water. Pure salt going down the hatch. After two batches like that, you have to wonder about me. I began complaining to my referee partners at games. “Man, I got these free sports drinks packets and they taste horrible. I can’t believe they can sell them.” Most of my referee partners shrugged at the rant. But, finally, one of them hit me with the line, “There’s a reason some things are free.” I had to nod my head. I hadn’t thought of it that way. Once it was put to me, I thought about how crummy the product was, and said to myself, “He’s probably right. They have to give this away. No one would buy it.” Sports drinks are a saturated market. Everyone tries to get into the game. They sell it in packets, plastic bottles, pre-prepared squeezable pouches. Anything to try and be different and get your dwindling attention. When all else fails, give it away free. Make it part of that “special free promotion.” That almost guarantees you will try the product. Which, of course, I did. It doesn’t mean you’ll continue drinking it though. How many flavors will you try before saying to yourself, “I’m tossing the rest of these in the trash.” That’s where I am now. You get these free promotions for sports drinks and power bars (another market where tasteless products abound). “Try this new cardboard-tasting power bar folks. It’s horrible, but it’s free.” Take one bite and send it to the trash heap. At some point, you think I’d learn, but that “free” label still sucks you in. You’ll give it a shot. Once, twice, maybe three times. If you get that far, don’t kid yourself. It’s time to remember, “There’s a reason they’re giving it away free.” |
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![]() In the past, I’ve written about some of the great inventions in the course of history, including electricity and the bicycle. Given the current frigid temperatures in our part of Wisconsin, I’d like to add another one – the hooded sweatshirt. Under-sung, the benefits of the hooded sweatshirt sneak up on you. The default description is “something you throw on to wear in the fall or winter.” The reality is much deeper. This past week, for example, we have had multiple mornings and full days where the temperature did not rise above zero. You could see your breath in our basement for three days (heating vents don’t do a great job down there). That tells you a bit about what it was like walking around the house. Frigid. In those circumstances, you don’t hang around in flip flops, shorts and a tee shirt. In fact, you really don’t hang around in a flannel shirt and jeans. You require more. When temps dip this low, and the indoor quality of your house is affected, you react by layering, and pulling out all your hooded sweatshirts. Why is it so perfect? Several reasons, including, first, your head. With age, and the elimination of hair from your scalp, heat escapes more quickly. The top of your head gets cold. Your ears get cold. When this type of brutal weather hits, your face and nose get cold. The hooded sweatshirt is the quick, easy solution. Pull it on, flip the hood up. Bam, your head, neck and ears settle in for a more comfortable ride. Similarly, it helps with your hands. Hooded sweatshirts all have that front pocket to deposit your hands. During these low temperature periods, having that pocket as a quick hand warmer is essential. Coming in from taking the garbage outside, your hands go numb, so a quick warmup is provided by inserting your hands in the pocket upon returning to your indoor cave. This also allows you to keep your hands together for added friction and warmth. A slightly less compelling reason the hooded sweatshirt is such a great creation is its convenience. Who cares what color it is? Who cares what types of pants you have on? Pull it out of your clothes drawer and yank it on. Ah. Comfort. Simplicity. Feels good. If you’re going outside, you’re going to put on a winter jacket anyway, so who cares how you look around the house? Stains on the sweatshirt? So what? That just shows you’ve been working. You can wear it for days. Just make sure to change your undershirt and take a shower. Want to sleep with it on, and pull that hoodie up over your head? Go ahead. Who’s there to stop you? Who’s going to comment? Your spouse? Unlikely. Wearing the hooded sweatshirt is perfect for a nap. Curl up on the couch while watching something monotonous on TV, pull a comforter on, pull up the hood and stick your hands in the pouch and zonk out. Very neanderthal. Let’s salute the inventor of the hooded sweatshirt, whoever that person is, probably hiding somewhere staying warm with their head covered and hands clasped in front of them. ![]() How long will you (or do you) go before you face reality? Most people, it seems to me, go way down the path of their fantasy world or their “I’ll get to that tomorrow” attitude before they confront themselves and honestly recognize they’re not going to do something that they keep telling themselves they’re going to do. That’s an observation on human behavior. And, it incorporates the shows I record on TV. Let me explain. Given today’s technology, when something comes on television that I think might be worth watching at some point, I hit the “record” button. Whammo, got it saved for future viewing. Someday when boredom overwhelms me, I’ll click that show on, settle on the couch with a thick blanket and zonk out. Until then, it sits in the “saved” column of shows. And sits and sits and sits. I tell myself I will watch the show at some point, then then a month has gone by, three months, six, even a year. Still, the show waits, lonely, waiting for that tap on the remote to open up and give me a spark of humor, intrigue, fear or athletic excellence. As a University of Illinois graduate, I continue to root for the basketball team. Mostly I record the games so I can forward through the commercials, timeouts and video replays. I also occasionally see a special program about the team, and record that for future reference. A case in point is the 1989 team, which went to the Final Four and lost to Michigan. That semi-final game to head to the national championship came on TV on the Big Ten Network probably 2-3 years ago. I recorded it. I watched part of the first half, then stopped because something else intervened. It continues to sit in my “saved” shows. I will probably never watch it. Do I delete it? No. The question is, “Why not?” Some vague section of my brain says that I will pull it up one day and watch the rest of the game. This is where we get to: “How long before you face reality?” With minor situations like this, that is easily reconciled by MAKING A VERY SIMPLE DECISION, you would think I’d delete the recording. Something holds me back. Some small crumb of desire that I want to see that game. It won’t let me go. All of us face these reality choices in our daily lives in multiple ways. Not making that decision is why people hoard. They won’t face the reality that those baby clothes of your 37-year-old son will never be worn by anyone in your family again and should be donated to the Salvation Amy. Another personal example: When television shows I like lose their steam, I continue to let the recording device do its thing until six, seven, eight, even more episodes pile up before recognizing that the series became a piece of crap months ago and I’ll never watch it again. Why does it take me so long to come to that conclusion? There’s something in our brains that makes us want to hold onto things, hold onto beliefs. We’re not quite ready to say goodbye. “The Equalizer” (the TV show, not the movies with Denzel Washington) started off extremely promising, then quickly devolved into formulaic oatmeal. I kept thinking it would improve. It didn’t. My recorder is still adding episodes I will never watch. Some day I’ll go into the controls and stop recording it. That’s when I’ll fully face reality. ![]() Early last year, I read a story about creating a “jar of positivity.” This, as the story pointed out, was to combat the negativity of news and the ease with which bad things affect our general mental outlook. I thought, “Hmmmmm, could prove interesting.” The article pointed out that you should write them down, then pull them out at the end of the year and read them. This would help you gain a better perspective on the personal events that shaped your life in a positive joyous way. It would also help you mentally, spiritually, psychologically, and probably physically fight bad events that tend to bring you down. Looking for something new, I latched onto the idea and wrote down good news as the year unfolded. I pulled them out, scratched on pink, green, yellow and blue 3-by-5 cards and read them. Here they are, with some explanations (I will point out that there were 30 in total):
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