Just Write Communications
  • Home
  • Contact Us
  • News
  • Clients
  • Testimonials
  • Writing Tips
  • Weekly Chuckle
  • Meals We Steal
  • Bad Golf

New Fragrance Lines

11/22/2020

0 Comments

 
Picture
​Anyone know how new fragrance lines are created? Or, how they come up with new product ideas for scented candles?
 
I have to imagine someone walks around, sniffs, and goes, “Man that smells good. I wonder if I can duplicate it. That sure would smell nice as a deodorant stick.”
 
Then again, maybe not. Probably a bunch of scientists sitting around trying to figure it out with an algorithm.
 
Regardless of origins, there are many wonderful scents around the world we could use to improve our moods, motivate our day or create (or invite) loving memories.

Campfire Smoke is one. Capture that smell of a campfire. Bottle it. Sell it. Encourage people to dab it on when they head out to see their friends. You’ll sell millions. “Brad, you been sitting around the campfire lately? You need to let us know next time so we can join you.”


“Nah, just slapped on some ‘Campfire Smoke’ aftershave.”
 
Fresh Cut Green Grass would be another favorite of mine. Next time you’re done mowing the lawn, package up the clippings and send them in for analysis. Let me know the results so I can develop a candle that smells similar.
 
Fresh Lumber is a one that those in the construction industry favor. I remember hearing a line that a man said, “That smells as good as fresh cut lumber.” Not many things you can say that about.
 
Someone has already done Ocean Breeze, you can count on that. Regardless, damn that smell is awesome, and I can inhale it to bring back memories of childhood vacations, playing running bases, body surfing and eating cotton candy on the seashore. I’ve been told that Kramer from Seinfeld has a copyright on this one, so for all you fans of the show, you can get your quick chuckle in.
 
I’d would be derelict in my duties if I didn’t include the smell of fresh-brewed coffee in the morning. Yes, I know candles are out there with this scent. They are good. But I have yet to sniff that hard tangy bite that perfectly captures the strong aroma of the early morning cup. Whoever gets that down deserves a special flight to heaven.
 
Saw Dust, though a spinoff of Fresh Lumber, deserves its own category. Something about pulverizing the wood into fine particles increases the loveliness of it wafting across the room to you.
 
Winter Morning Air, for you northerners who enjoy seeing your breath billow on a 15-degree day, should be captured for that unique market – people who enjoy living where it is cold and revel in the snap of the temperature dip that gives your lungs Canadian air to suck in.
 
Finally, let’s not forget Grilled Beef Smoke. Capture that scent from the barbecue grill (this could come in multiple meat varieties and seasonings). Place it on your back porch while you’re sitting outside with an evening cocktail, taking it easy, pretending Covid doesn’t exist.
 
Some of these candles/fragrances are on the market. Others await the ingenuity of the entrepreneur to take the information from this column, do the chemical research and bring the product to market. I’m waiting. Others probably are, too.  

0 Comments



Leave a Reply.

    Archives

    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013

    Categories

    All

Proudly powered by Weebly