Over the years, I’ve become increasingly incensed with the TOTALLY UNREASTIC NATURE of ads on TV. Since my wife and I record most shows we watch, we avoid the ads for the most part by fast-forwarding through them. Recently, we watched a few shows “live,” and were appalled (and sometimes fascinated) with the totally unrealistic picture of real life depicted. Most are so laughably ridiculous in terms of believability, that it would be hard to understand anyone taking them seriously.
That being said, over the past few weeks, I’ve returned to a brief addiction to mint Oreo cookies. Putting them in the freezer, then sitting down to watch Jeopardy and polishing off a row (with my wife’s help) tastes great and gets my mind whizzing along to answer the questions incorrectly before the contestants do.
This got me into the mindset of a great ad for Nabisco. Take the aging couple and show them demolishing the Oreos while watching Jeopardy. Bear with me.
You start this ad with a full acknowledgment from the two individuals that they know Oreos are bad for them. At the same time, you have them state, “Despite those health concerns, we still like to occasionally indulge.” Show them both inhaling a cookie in the video.
Next, have one of them go to the freezer. “And you know what, if you haven’t tried freezing your Oreos, you haven’t lived.” Open the freezer, shoot the package of Oreos, pull them up, hold them out to the camera. Smile hugely.
“Over the years I had an addiction to Oreos. I broke that addiction, but sometimes for nostalgia’s sake, and out of sheer boredom with other dessert options, we allow Oreos back in the house,” you say to the camera.
My wife and I are reasonably healthy for our age, eat right for the most part. We like sweets. Chocolate is a good thing.
Next in the commercial, you’d want to get into that background. Have the couple discuss their desire to stay healthy, but not lose sight of those little joys in life, including frozen mint Oreos.
“Once we finish our dinner, we like to top it off with dessert. Most of the year, we don’t touch the Oreos, but once in a great while, they jump out at us in the cookie aisle, demanding to be purchased.” Show couple meandering down the cookie aisle and gazing with desire at the Oreo section, watch them lock eye contact symbolizing agreement on the purchase, then they wrest the package from the shelf and toss it into the cart, before sprinting to the checkout.
Now, this is where other ads would get totally unrealistic, having the package of Oreos sail into the cart like magic. Not our ad. Instead, we’d show two people sprinting with a cart in a supermarket to checkout, get home and chow down. Now, that’s realistic.
In all seriousness though, why don’t companies take real life scenarios from people who use their products and talk openly in front of the camera? Don’t coach them. Don’t use actors. Let them say why they can’t stay away from mint Oreos.
I’d watch that type of commercial. I’d be more likely to purchase the product. It will never happen though because companies would rather spin a fantasy world.
Anyone have a contact at Nabisco?
That being said, over the past few weeks, I’ve returned to a brief addiction to mint Oreo cookies. Putting them in the freezer, then sitting down to watch Jeopardy and polishing off a row (with my wife’s help) tastes great and gets my mind whizzing along to answer the questions incorrectly before the contestants do.
This got me into the mindset of a great ad for Nabisco. Take the aging couple and show them demolishing the Oreos while watching Jeopardy. Bear with me.
You start this ad with a full acknowledgment from the two individuals that they know Oreos are bad for them. At the same time, you have them state, “Despite those health concerns, we still like to occasionally indulge.” Show them both inhaling a cookie in the video.
Next, have one of them go to the freezer. “And you know what, if you haven’t tried freezing your Oreos, you haven’t lived.” Open the freezer, shoot the package of Oreos, pull them up, hold them out to the camera. Smile hugely.
“Over the years I had an addiction to Oreos. I broke that addiction, but sometimes for nostalgia’s sake, and out of sheer boredom with other dessert options, we allow Oreos back in the house,” you say to the camera.
My wife and I are reasonably healthy for our age, eat right for the most part. We like sweets. Chocolate is a good thing.
Next in the commercial, you’d want to get into that background. Have the couple discuss their desire to stay healthy, but not lose sight of those little joys in life, including frozen mint Oreos.
“Once we finish our dinner, we like to top it off with dessert. Most of the year, we don’t touch the Oreos, but once in a great while, they jump out at us in the cookie aisle, demanding to be purchased.” Show couple meandering down the cookie aisle and gazing with desire at the Oreo section, watch them lock eye contact symbolizing agreement on the purchase, then they wrest the package from the shelf and toss it into the cart, before sprinting to the checkout.
Now, this is where other ads would get totally unrealistic, having the package of Oreos sail into the cart like magic. Not our ad. Instead, we’d show two people sprinting with a cart in a supermarket to checkout, get home and chow down. Now, that’s realistic.
In all seriousness though, why don’t companies take real life scenarios from people who use their products and talk openly in front of the camera? Don’t coach them. Don’t use actors. Let them say why they can’t stay away from mint Oreos.
I’d watch that type of commercial. I’d be more likely to purchase the product. It will never happen though because companies would rather spin a fantasy world.
Anyone have a contact at Nabisco?