What would you endorse? If you were a pro athlete, for example, what product or service do you believe in so strongly that you would go on television and speak out in support of it? What hat would you be willing to wear with the company’s logo on it?
I’ve puzzled over this question for years, particularly watching professional golfers with all the logos on their shirt’s shoulders and chest, as well as their hats. It sometimes seems they have more advertising on their clothing than they have clubs in their bag.
Wearing the name of a product or company that you honestly and fully believe in would be difficult, it seems to me. Personally, I would have to have total buy-in. I’d use the product. I’d love it. I would speak out in support of it because I believe in it.
And, I haven’t had that many experiences over the years where something jumps out at me, “This is spectacular. I’m going to recommend it to all my friends.”
Two examples though, where I’ve found myself touting something heavily, included a Toyota Prius and the chewing gum “5.” We were handed down a Prius years ago, drove it diligently and got 48 MPG.
I LOVED the fact that we not only got that great gas mileage, but the car was reliable, smooth, had great leg room, and saved us money at the pump over and over. We switched to a smaller Prius after that, and one of our daughters now uses that one, so she can continue the legacy.
When it comes to “5” gum, I can’t get over how long the flavor lasts and the gum itself stays pliable. So much chewing gum loses flavor quickly that it tastes like you’re chewing newspaper print. “5” is not like that. It keeps its bounce and you can inhale the minty breeze well over an hour after popping it into your mouth.
Give me a golf cap with their logos. Sign me up for the golf shirt so I can proudly speak out in support of the Prius and “5.” When someone asks me about chewing gum, I’ll weigh in. If someone wants to know about how the hybrid Prius operates and what type of gas mileage it gets, I’m there to give the statistics and speak out in support.
I’m in no position to get an endorsement deal, so I’ll never receive those goodies. Yet, there is a sense of satisfaction when I talk about either of the two products with my friends or even someone I’ve just met. Unequivocally, I endorse them.
Sometimes you can even help others. Years ago, a friend recommended Acidophilus – a probiotic capsule – to me for my heartburn. Quite frankly, taking it has been a life-changing event, helping my digestion so thoroughly and immensely that I recommend it frequently to anyone who has stomach pain-related issues.
Invariably, they get back to me with how much better they feel taking it. I could go on and on with specific examples. What I really want to know though, is when the company is going to get back to me with a hat and shirt so I can wear them proudly as a conversation starter.
What would you endorse? If you were a pro athlete, for example, what product or service do you believe in so strongly that you would go on television and speak out in support of it? What hat would you be willing to wear with the company’s logo on it?
I’ve puzzled over this question for years, particularly watching professional golfers with all the logos on their shirt’s shoulders and chest, as well as their hats. It sometimes seems they have more advertising on their clothing than they have clubs in their bag.
Wearing the name of a product or company that you honestly and fully believe in would be difficult, it seems to me. Personally, I would have to have total buy-in. I’d use the product. I’d love it. I would speak out in support of it because I believe in it.
And, I haven’t had that many experiences over the years where something jumps out at me, “This is spectacular. I’m going to recommend it to all my friends.”
Two examples though, where I’ve found myself touting something heavily, included a Toyota Prius and the chewing gum “5.” We were handed down a Prius years ago, drove it diligently and got 48 MPG.
I LOVED the fact that we not only got that great gas mileage, but the car was reliable, smooth, had great leg room, and saved us money at the pump over and over. We switched to a smaller Prius after that, and one of our daughters now uses that one, so she can continue the legacy.
When it comes to “5” gum, I can’t get over how long the flavor lasts and the gum itself stays pliable. So much chewing gum loses flavor quickly that it tastes like you’re chewing newspaper print. “5” is not like that. It keeps its bounce and you can inhale the minty breeze well over an hour after popping it into your mouth.
Give me a golf cap with their logos. Sign me up for the golf shirt so I can proudly speak out in support of the Prius and “5.” When someone asks me about chewing gum, I’ll weigh in. If someone wants to know about how the hybrid Prius operates and what type of gas mileage it gets, I’m there to give the statistics and speak out in support.
I’m in no position to get an endorsement deal, so I’ll never receive those goodies. Yet, there is a sense of satisfaction when I talk about either of the two products with my friends or even someone I’ve just met. Unequivocally, I endorse them.
Sometimes you can even help others. Years ago, a friend recommended Acidophilus – a probiotic capsule – to me for my heartburn. Quite frankly, taking it has been a life-changing event, helping my digestion so thoroughly and immensely that I recommend it frequently to anyone who has stomach pain-related issues.
Invariably, they get back to me with how much better they feel taking it. I could go on and on with specific examples. What I really want to know though, is when the company is going to get back to me with a hat and shirt so I can wear them proudly as a conversation starter.