Just Write Communications
  • Home
  • Contact Us
  • News
  • Clients
  • Testimonials
  • Writing Tips
  • Weekly Chuckle
  • Meals We Steal
  • Bad Golf

Too Many Choices

3/6/2022

0 Comments

 
Picture
​Sometimes we have too many choices in life. This came home to me last week while shopping at Walmart for skin lotion.
 
If I had a go-to brand, there would have been no problem. Given there are so many choices, I tend to switch from time to time to try something new. Maybe it will smell better. Maybe it will make my skin softer.

I use the lotion after shaving to get rid of the dryness of my skin. The most recent purchase came on vacation when I bought a pump-action bottle that now has congealed and clogged, necessitating the search during the weekly shopping trip.
 
Heading down the lotion aisle reminds one of the toilet paper and cereal aisles: HOW CAN THERE BE SO MANY DIFFERENT TYPES OF THESE PRODUCTS? Who buys all of them? How is the market segmented? It boggles the mind.
 
It reminds me of the stories we would hear when Eastern Europe broke up after the Berlin Wall fell, and how shoppers couldn’t find toilet paper, meat or produce. During that point in history, I used to wonder what the citizens of those countries experiencing shortages would do if they came to the U.S. and were exposed to all the sizes, colors and shapes filling the shelves or our supermarkets. They’d be paralyzed.

That’s how I felt last week. Unable to make a decision. I couldn’t even come up with a decision variable matrix. Should I seek a specific scent? Should I want something more “moisturizing” or “smoothing” or “soothing?” What the heck, I don’t know.
 
As I went back and forth, up and down, looking, mentally sorting, discarding, considering, fantasizing, wondering and ultimately stymied, two elderly women came down and asked the stocker to find them a version of Gold Bond. That gave me a break, but also added to the confusion, because there was another choice.

Tea tree oil? Coconut? Lavender? Argan oil? Pump-action? Squeeze bottle? Sixteen ounce size or 32-ounce size? The questions kept arising.
 
You can go cheap or expensive. You can choose a name brand or something generic.

0 Comments



Leave a Reply.

    Archives

    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013

    Categories

    All

Proudly powered by Weebly