Just Write Communications
  • Home
  • Contact Us
  • News
  • Clients
  • Testimonials
  • Writing Tips
  • Weekly Chuckle
  • Meals We Steal
  • Bad Golf

What Would You Endorse?

6/12/2015

0 Comments

 
Imagine this:  Someone wants to pay you big bucks to endorse their product.  Would you?

Would it depend on the product?   What parameters would you establish before you’d do it?  How much money would you seek to stand in front of a camera beamed to millions of television sets, exhorting the wonderful characteristics of some object?

It’s an intriguing exercise to undertake.  First, you have to consider the things you use in your life, and which ones really stand out.  Do you just buy products, or are some of them exceptional?  Which stand out?

We go through our days using all kinds of stuff and not thinking about it.  Grab the breakfast cereal.  Inhale it without tasting it.  Brush our teeth.  What toothpaste did we get the last time?  Hmmm, can’t remember.

Drink some coffee.  Do you have a favorite brand?  If so, this might be something worth considering endorsing.  It peps you up for the day.  You could talk about how it revs your engine.  It tastes good.  Slurp, slurp, smack, smack.

Then there’s the car.  Do you really like your car?  Or is it just some inanimate object used to get you from here to there?  Are there specific qualities about a car that you want or like?

We can continue to pose more questions along these lines.  But the biggie is:  Why do the celebrities who get paid to endorse companies/products/services make the choices they do?

Blake Griffin, for example, who plays for the NBA’s Los Angeles Clippers, endorses the car manufacturer Kia, and has done so for several years.  He’s gets to play a goofy role with some funny lines.  Maybe that’s what he wanted to do, and he gets a lot of $$$$ to do that, but was it the laughs he wanted to generate, the money involved, or something else that led to his endorsement?

Similarly, super model Kate Upton now prances for “Game of Thrones.”  It seems every time you turn on an app on your smart phone, she pops up in gear that advances her physical qualities.  Does she play “Game of Thrones?”  I’d like to actually ask her that, but presume the answer would be “no.”  So she pitches the game for the money and visibility.  She’s building her personal brand.

Then there’s Kevin Durant with the NBA’s Oklahoma Thunder.  He’s pitching a whole bunch of stuff, which I no longer remember.  But I like Kevin Durant.  So if I see the ads again, I might think harder about buying the products he’s pitching.  Still, he doesn’t need the money or the exposure, so did he make his picks because he’s emotionally invested in each product, or did he just follow his agent’s advice?

Take this drill:  What would you endorse based on your experience with the product?  I queried multiple people with this.  Two of them immediately said, “Advil.”  And I know a third person who if asked that question, would also say Advil, because he calls it the miracle drug.  Score one for them.

When I self-administered the test, my responses were the Toyota Prius, “5” gum and Jersey Mike’s sub shops.  We’ve owned two Prius’s – they’re reliable and average over 51 miles per gallon.  That’s happiness and they cut exhaust emissions by over 50%.

“5” Gum is flavorful, pliant, lasts long.  We buy it by the carton. 

Jersey Mike’s has fresh and tasty bread, loads you up on meat they slice in front of you (none of that pre-packaged stuff where they peel the cellophane or paper off to plop it on your roll), then they top it off with massive amounts of your favorite extras.  Yum.  I want to go right now.

Put me on TV.  I’ll shout out for those three.  With sincerity.

0 Comments



Leave a Reply.

    Archives

    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013

    Categories

    All

Proudly powered by Weebly